Advertising to increase selective demand


Within the last couple years several cosmetics manufacturer shave introduced non-clumping mascara. Revlon was one of these manufacturers. Revlon should use ________ advertising to increase selective demand for its non-clumping mascara.

A. Persuasive

B. Descriptive

C. Informative

D. Reminder

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Operation Management: Advertising to increase selective demand
Reference No:- TGS0514551

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