Advertising strategy for the promotion of a new product
Problem:
Assume you are developing an advertising strategy for the promotion of a new product. What are some things you should consider? Please provide an example of a product that you know or have imagined.
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What is your recommendation to Eric on how to research the international market?
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Assume you are developing an advertising strategy for the promotion of a new product.
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1. Explain how a buyer's characteristics will influence consumer buying behavior.
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