Advertising plans have to follow the general marketing plan, Operation Management

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Advertising plans have to follow the general marketing plan

Advertising plans have to follow the general marketing plan which often tries to predict how markets will change, evolve and perform in the future. Short term plans usually cover the next year, and long term plans cover the next five years ten years or longer In general, short term plans are more accurate and reliable than long term plans. Discuss why you think that is the case. What could we do to make long term plans more reliable?

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Operation Management: Advertising plans have to follow the general marketing plan

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