Advertising is a way of presenting a product to a potential


Advertising is a way of presenting a product to a potential customer. There are various means of communicating a message. Companies need to find the correct medium so that the product will have the proper exposure. Promotions are usually short lived but can be very effective.

Please give your opinion to the following

  • Do you think that there is too much advertising in our society?
  • Which medium do you think should be used more than others?
  • How effective are promotions?

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Marketing Management: Advertising is a way of presenting a product to a potential
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