Advertising decisions made by hewlett-packard


Problem: Dell Computer Corp, the world's largest personal-computer maker, is keenly aware of everything its rival PC manufacturers decide to do. Explain why Dell usually reacts more quickly and more substantially to pricing, product design, and advertising decisions made by Hewlett-Packard and Gateway than when these same types of decisions are made by Apple Computer.

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Managerial Economics: Advertising decisions made by hewlett-packard
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