Wayne Terrago, controller for Robbin Industries, was reviewing production cost reports for the year. One amount in these reports continued to bother him-advertising. During the year, the company had instituted an expensive advertising campaign to sell some of the slower moving products. It was still too early to tell whether the advertising campaign was successful.
There had been much internal debate as how to report advertising costs. The Vice President of finance argued that advertising costs should be reported as a cost of production, just like direct materials and direct labor. He therefore recommended that this cost be identified as manufacturing overhead and reported as part of inventory cost until sold. Others disagreed; Terrago believed that this cost should be reported as an expense of the current period, based on the conversation principle. Others argued that it should be reported as Prepaid Advertising and reported as a current asset.
The President finally had to decide the issue. He argued that these costs should be reported as inventory. His arguments were practical ones. He noted that the company was experiencing financial difficulty and experiencing this amount in the current period might jeopardize a planned bond offering. Also, by reporting the advertising costs as inventory rather than as prepaid advertising, less attention would be directed to it by the financial community.