Assignment:
Q1. Some national advertisers have found that they can have more impact with their advertising by running a large number of ads for a period and then running no ads at all for a period. Why might such a flighting schedule be more effective than a continuous schedule?
Q2. Which medium has the lowest cost per thousand (CPM)?
| Medium |
Cost of Ad |
Audience Size |
| TV show |
$5,000.00 |
25000 |
| Magazine |
2,200 |
6000 |
| Newspaper |
4800 |
7,200 |
| FM Radio |
420 |
1600 |
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.