Advertising and subscription revenue
A CEO of a local newspaper has noticed that the advertising and subscription revenue has been decreasing. The CEO sets a goal of stopping the decline. The CEO is engaged in :
a) organizing
b) planning
c) controlling
d) leading
e) communicating
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The proper blend of elements in the promotional mix depends on the type of product. The three specific characteristics to be considered are __________, risk, and ancillary services.
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If you are the owner of a business, how will you fulfill your responsibility to the community? Or will you even feel any responsibility to the community?
Suppose you are the employee who ends up talking to the media about a company issue that threatens to go viral. What tips from your media training will you use to represent your company and avoid creating problems?
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Krispy Kreme has a distribution network that allows fresh doughnuts to be transported to convenience stores, supermarkets, and Krispy Kreme outlets before dawn so that consumers can enjoy them that same day. This is an example of a(n) ____ for the
New York passed a law requiring no smoking in bars and restaurants. Owners who pressure bartenders and waiters to sell to people who are smoking in order to keep profits high are taking a(n)____ stance toward social responsibility.
Coca-Cola is based out of Atlanta but reaches into hundreds of countries. The product is locally packaged, but the cola inside is essentially the same throughout the world. Coca-Cola is edging closer to being a(n) ____ business.
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