• Develop a communications plan for your product launch, including both your domestic and international markets.
• Write a 700- to 1,050-word paper addressing the following:
o Evaluate factors involved in developing and managing an effective marketing communications plan for the new product.
o Evaluate advertising and promotion programs for the new product.
o Evaluate the technology trends available to help you market the product.
o Compare and contrast the marketing communication strategies for both your domestic and international markets, and explain the differences.