Ford Motor Company is planning to reverse lagging sales. They are focused on 25-35 year old consumers with annual wages of $40,000. They know that their audience tends not to buy main stream products, instead, the place greater emphasis on design elements, distinctiveness and utility. The message theme is an automobile is like a fashion accessory. A car is selected because of the statement it makes to others. In your own words, please explain what other important information is needed in order to complete the advertisement message before the advertising agency begins to create the advertisement.