1. Advertisers want to have an understanding about the number of different people or households exposed to their advertisement. In other words, they want to know about the ad’s ___________.
A) reach B) gross margin C) rating D) frequency
2. As pointed out in the video, the idea of getting the right ad, at the right time, for the right user, in the moment when he or she is most interested in that topic is the key to the success of _____________.
A) newspaper advertising B) search advertising C) radio advertising D) television commercials
3. As advertisers manage their interactive marketing communications (IMC) programs, they can compare the effectiveness of the various types of advertising available by calculating _________ which refers to the cost of reaching 1,000 individuals or households with the advertising message in a given medium.
A) cost per thousand B) cost per click C)overall cost D) cost per medium.