Advertisers and marketers use information about our motivations when they create advertising campaigns. Find video clips of commercials for a particular product and identify which motivations are being targeted in the ad.
Create a 350 to 525 word (about 1 to 1 1/2 pages) paper about motivation in which you do the following:
- Summarize the commercial.
- Describe the motivation(s) being targeted in the ad. Also consider which motivations aren't being targeted.
- Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal) and explain their relevance, if any, in the advertisement.