Problem: Advertisements can be award-winning, controversial, successful, or totally ineffective. Different people have different opinions. Consider this:
Scenario - As a marketing professional, you need to go beyond categorizing ads as successful or not, and analyze the techniques used to create the messages.
Provide a brief overview of any ad, commercial, or entire advertising campaign, and state whether you consider it effective or ineffective in the United States and (your choice) of another country.
Classify what execution method(s) were used for this advertisement or advertisement campaign. Armstrong & Kotler (2006) list the execution methods as:
- Slice of life
- Lifestyle
- Fantasy
- Mood or image
- Musical
- Personality symbol
- Technical expertise
- Scientific evidence
- Testimonial evidence or endorsement
Examine whether the ad's message and execution method(s) are a good match to use internationally.
Explain your interpretation and provide a comment for improvement(s).
Does the price level of the advertised item have an affect internationally?
Source: Armstrong, G., & Kotler, P. (2006). Principles of marketing (11th ed.). Upper Saddle River, NJ: Prentice Hall.