Advertisement Analysis:
The purpose of these assignments is to get you thinking like a marketer. Find one print advertisement that catches your attention to analyze. Through your analysis you should determine the following:
• Who is the ad targeted at?
• Does the product satisfy a need, a want, or a demand?
• Does the ad convey the value that the product will offer the customer?
• Where does the advertised product fall on The Product/Market Expansion Grid?
• Is the advertised product’s market position evident in the ad?
• How well does the ad address the marketing mix?
• Does the advertisement address any macro-environment issues?
• Is the ad effective?