Assignment:
Companies like L.L.Bean have expanded their offerings beyond their original channels to sell through multiple channels. Visit the company’s Web site (www.llbean.com) and determine in which channels it operates (Web, stores, and/or catalog). Discuss the advantages of using a multichannel strategy over a single channel strategy.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.