Advantages of conducting interviews in person


Question 1: Explain a situation in which a marketer would want to measure a person's attitudes?

Question 2: What are the advantages of conducting interviews in person rather than by phone? What are the disadvantages?

Question 3: Name some differences among the following types of survey instruments: mail, fax, e-mail, and web-based surveys.

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HR Management: Advantages of conducting interviews in person
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