Advantages and disadvantages
1. Advantages
There are some benefits that Aldi can get from short term objectives such as allow development or small format supermarkets in edge-of centre or out of centre locations. In addition, Aldi (2010) found that ‘ in relation to short term objective set out above, we note that there has been a move towards a ‘sequential test' approach in Victoria and New South Wales to help facilitate development where it can be demonstrated that there is no available land in designated activity centers'.
2 Disadvantages
The threat for Aldi is that there are new entrants entering in Australia market such as Wal-mart and Tesco from UK. Thus, during shifting surroundings Aldi needs to ‘develop other more building blocks, especially customer responsiveness and their supplier relationships'. This would give more of a differentiation strategy to Aldi's advance.