1. Which of the following purchasing considerations would be a customer's strongest motivator when purchasing commodity items such as salt or sand?
A) supplier reputation
B) price
C) quality
D) capacbilities
2. Advantage and disadvantage of results approach or traits approach?
3. What kind of planning missteps helped cause Microsoft's decline over the past few years?
4. What is the practical relevance/irrelevance of different digital media for the target?