The perpose of the presentation is to look at a medium sized company and produce a presentation that ‘adopts the role and mindset of external consultants presenting to a Board of Directors. Assessment will be based upon the analysis, content, recommendations, and structure of the presentation, and of course, the quality and standard of all these’.
The company selected is Al Biak chicken based in saudi arabia. For my particular section of the presentation the powerpoint slides need to examine the benefits/oppertunities and risks of expanding and maintaining Al biak to 3 countries 1 saudi arabia (where its currently based) 2 United Arab Emerites 3 Singapore
1st slide- looking at saudi arabia needs to consider-why Al Biak should stay in saudi arabia from a marketing perspective. and also consider marketing oppertunities/benefits, threats, rival competitors /any advantages&disadvantages for Al Biak being based in Saudi Arabia
2nd slide needs to consider the same factors as the 1st but from the marketing perspective of expanding from saudi Arabia into the United Arab Emerates. eg:
UAE – expanding Al Biak into it =marketing oppertunities/benefits, threats, rival competitors /any advantages&disadvantages.
3rd slide needs to consider the same as the second but from the marketing perspective of expanding Al Biak into Singapore.
Singapore expansion = marketing oppertunities/benefits, threats, rival competitors /any advantages&disadvantages overall
one reference per slide if possible to support the presentation so 3 in total and also if some statistical evidence could be used in the slides to support the points made