Adolescents are more likely to influence family decisions


Question: Answer in a min of 150 words

provide input on the following statement:

"Adolescents are more likely to influence family decisions when they have deep involvement with a product category (Shoham & Dalakas, 2003)."

Reference: Sener, A., (2011). Influences of adolescents on family purchasing behavior: Perceptions of adolescents and parents. Social Behavior & Personality, 39(6), 747-754.

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Dissertation: Adolescents are more likely to influence family decisions
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