Adapting products for new overseas markets


Assignment:

Q1. Why are cultural differences an important factor when adapting products for new overseas markets?

Q2. Use Trompenaars’ seven dimensions of culture to compare and contrast your own national stereotype to another.

Q3. Why are work attitudes of importance to MNEs? Cite and describe two examples.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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