Adapting products and marketing strategies


Problem: A multinational (multidomestic strategy) means adapting products and marketing strategies to comply with cultural standards in the given market. A global strategy means offering the same product in all national markets with a very similar marketing strategy. For each of the strategies, list a company that employs that method and provide your opinion on why they may have chosen to use that strategy.

Companies selected: Quaker Oats Company and Disney

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Operation Research: Adapting products and marketing strategies
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