Problem:
When a new disruptive technology bursts onto the marketplace, it causes shockwaves throughout the business world. Companies have to decide whether to jump on the bandwagon with their own version of the technology, improve their current products, or hope that the phenomenon is short-lived.
Give an example of a company or an industry that is currently failing to adapt to disruptive technology innovations. Be specific.
Why is it unable to compete?
What can/should it do to address these new innovations?