Solved: Actionable terms by marketing professionals, Other Management

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Actionable terms by marketing professionals

Question 1: Is what you see (that is, observe or document empirically) real? Is the human psyche too complex to be understood in actionable terms by marketing professionals?

Question 2: What do consumers think they know about the drivers (that is, triggers) of their buying behavior, and what do they really know?

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Other Management: Actionable terms by marketing professionals

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