Action plan to use lateral and vertical collaboration


I need assistance with the following:

Select one organization of the Virtual Organizations from the Web site. Write a 350-400 word response in which you complete the following:

1) The selected Virtual Organization is Kudler Fine Foods.

2) Identify and provide an example of the use of lateral collaboration and vertical collaboration within the organization, and prepare an action plan to use lateral and vertical collaboration.

Please provide all necessary references.

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Marketing Management: Action plan to use lateral and vertical collaboration
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