1. Decision problem or research problem
-------Acme crop, wants to decide whether to increase their presence in Asia.
-------Acme's research staff needs to evaluate the cost and profitability of additional distribution channels
--------Phillip Morris is contemplating whether to change their name.
--------Phillip Morris's Public Relations Agency has to access favorability ratings for each of the finalists which might replace the old company name.
TRUE OR F
2. Research objectives should be imprecise because they may need to cover serval situations.
3. Research objectives do not need to be operational as log as management understands them
4. Research objectives often involve constructs. Brand awareness, intentions to purchase, knowledge of product features, among others, are discussed in the textbook as being constructs, which must be 'operationalized' in order to be measured.