Achieving mass market adoption of innovation, Marketing Management

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Achieving mass market adoption of innovation

Assignment:

Q1. Are intellectual property rights important for your firm? Can you find what strategies the firm is implementing to protect its proprietary position?
Q2. Identify a recent innovation by your firm. What is your firm’s strategy to cross the chasm(s) to achieve mass market adoption of its innovation?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Achieving mass market adoption of innovation

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