Case assignment: Shatin Dairy Farm
Shatin Dairy Farm is a small, family-owned business that started its operations in 1996 with the goal of using all natural processes to create high quality dairy products. The company produces several different products sold in health food markets and some of the larger supermarkets in the area as well as in the Shatin Country Store, a small retail store located next to the farm. Shatins' products are well-known for their quality and have gained a strong brand-loyalty throughout the region in which Shatin operates. A key competitive factor for Shatin is that is uses only glass bottles in the packaging of its products, which appeals to many of its targeted customers.
Required
1. Assess the competitive environment of Shatin Dairy Farm and determine what you think is or should be Shatin's competitive strategy, and explain why.
2. Determine the unit costs for each of the five products given the available information.
3. How could you improve on these calculations?
Attachment:- Case Assignment.rar