Visit acxiom. Navigate the site to answer the following questions.
a. According to the Web site, what is Acxiom's privacy policy? Are you reassured by its policy? Why or why not?
b. Navigate the Acxiom site and make a list of 10 different products that Acxiom provides.
c. Describe Acxiom's top customers.
d. Examine your answers in parts b and c and describe, in general terms, the kinds of data that Acxiom must be collecting to be able to provide those products to those customers.
e. What is the function of InfoBase?
f. What is the function of PersonicX?
g. In what ways might companies like Acxiom need to limit their marketing so as to avoid a privacy outcry from the public?
h. Should there be laws that govern companies like Acxiom? Why or why not?
i. Should there be laws that govern the types of data services that governmental agencies can buy from companies like Acxiom? Why or why not?