According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100). Amongst the factors contributing to the deterioration of the business climate are the effects of the crisis in the euro zone on the Mauritian economy, the appreciation of the rupee against the euro and the British pound, and the fall in consumer confidence which results in a decrease in consumption.
At its meeting of September 2010, the Monetary Policy Committee of the Bank of Mauritius has cut the Key Repo Rate 100 basis point in the light of, inter alia, a significant deterioration of the global economy outlook and increasing uncertainty about growth; whilst on the domestic front, there are indications that growth could significantly slow in 2011, especially with the weakening growth prospects in the country's main export markets.
In this business context, you have just been appointed Marketing Manager in a company of your choice. You have been asked to write a report which includes the following:
a) macro, micro and SWOT analyses for the company.
b) recommendations and justification of the most appropriate marketing strategy for the company to adopt to ensure growth in the future.