Assignment 1: Distribution Strategies
According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product. Create a 300- to 400-word response answering the following:
- Which products are best suited for an intensive distribution strategy and why?
- Provide an example of a product you buy that is always available.
- How does this influence your brand loyalty toward the product?
- Discuss a situation when you went out of your way to buy a particular product. Why did you make such an effort to buy it? What are the lessons for marketing managers who sell products that consumers consider special?