Harry is a senior manager at Pine and Acorn Consultancy. He has been given the responsibility of introducing and implementing a new performance analysis system for Pine and Acorn's consultants. He has established a sense of urgency for the change among the consultants. He has also formed a group of managers and employees to lead the change. According to John Kotter's eight-step method for leading change, which of the following would be the next step taken by Harry?