According to Armenakis, Harris, and Mossholder (1993), lack of change readiness is the main reason that organisations fail in their attempts to manage change successfully (Armenakis et al., 1993, p. 681). Discuss the specific reasons why creating readiness for change (unfreezing) is important. In doing so, identify the negative consequences that may arise from not adequately "unfreezing", the positive outcomes likely to result from creating readiness for change, and suggest strategies/techniques that change agents can apply to assist with unfreezing. You should draw upon the theoretical models, empirical findings, and possibly business examples, to support your points and recommendations.