1. Provide a general overview of Coloplast's AIM process.
2. Provide a practical example of an idea, product, or service as it would move through the stage-gate system. Be sure to provide an appropriate level of detail for each step in the process.
3. Assume that you would like to implement a system similar to the AIM process at your organization. How would this type of systematic approach benefit your firm? What are some of the potential drawbacks of this type of structured approach to decision-making for incremental innovation?