Assignment:
1.This article by AJ Labs talks about building video audiences at a large news network. How did they do it? What are their key insights? How might you adapt their guidance to your team's content production efforts this term? Please respond to these topics in a post of about 50 to 100 words.
2. In this article, Deborah Block describes insights to the NYT's approach to Instagram and other visual platforms. What are newspaper's goals for Instagram? Which of the NYT Instagram feeds are most relevant to your team? Review the posts on that feed and give a quick summary of how what you see there might inform your approach to visual content for your blog. Please respond to these prompts in about 50 to 100 words.
3. In this post by Sweta Patel, the author describes some possibilities for assessing audience engagement in Snapchat. Why should brands use Snapchat? What are some options for measuring your Snapchat audience? Please respond to these prompts in about 50 to 100 words.