ABCLTDis a medium size company manufacturing two electronic household products - X and Yfor the last 10 years. It has been operating in a market where four other companies produce and sell products which are similar to those of ABCLtd. For the last few years,ABCLtdhas been enjoying 40% of the market share until the end of 2014and has been known as a reliable company.
Starting from the beginning of 2015, ABCLtd's sales volume has been slowly declining and by the end of 2015 the amount of sales for the year was 5% less than its 2014 sales. Naturally, ABCLtd'smanagement got concerned and appointed a new chief financial officer (CFO) and put the CFO in charge of ABCLtd's Finance Department. The Company wants to:
(a) regain its lost market share, and
(b) increase its market share to 45% of the total market by 2021.
The CFO has been asked to come up with a strategy to regain and increase the Company's market share as stated above under (a) and (b)
Information on ABCLtd.'s 2015 operations is presented below.
In 2015ABCLtdproduced and sold 12000unitsof productX and 24000 units of product Y.Theactual pricesandcostsperunit of the products for the year 2015wereas in the table below.
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Products
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X
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Y
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|
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Selling price
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$22.00
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$45.00
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|
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Variable costs
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$15.00
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$25.00
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|
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Fixed Costs
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|
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$450,000
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Additional information on ABCLtd:
1. Variable costs for product X includes {(direct manufacturing materials cost of $4.50 per unit), (direct manufacturing labour cost of $8.00 per unit), and (variable overhead cost of $2.50 per unit)}. Similarly, variable costs for product Y includes {(direct manufacturing materials cost of $10.00 per unit), (direct manufacturing labour cost of $12.00 per unit), and (variable overhead cost of $3.00 per unit)}.
2. A close scrutiny of the manufacturing costs incurred in producing products X and Y during 2015 revealed that for product X: the actual direct materials cost per unit was above the budgeted cost by $3 per unit of which $1 was due to the material's market price, whereas direct labour actual costper unit was below the budgeted cost by $3.00 per unit due to efficiency in materials usage.For product Ythe actual direct materials cost per unit was the same as budgeted costs per unit, whereas actual direct labour costs per unit exceeded the budgeted cost per unit by $4.00 (of which, $1 was due to increased labour rate and $3 due to inefficiency).
Required
Assume that youare the newly appointed CFO of ABCLtd. Given the information above:
(1). Explain with justificationsyour assessment of the Company's 2015 performance based on the data and information provided above.Show your computations supporting your assessment on an attachment. DO NO WRITE MORE THAN 70 WORDS.
(2). Identify and explain with back-up data/justification how ABCLtd may be able to regain its lost market share and increase the share to 45% by 2021.Explain how your suggested action(s) will achieve the Company's objectives. Show your computations supporting your assessment on an attachment.
DONO WRITE MORE THAN 70WORDS.
For requirement 1.
Identification of issues, application of Knowledge/Concept relevant to the assignment and to the requirement in the written answer.
For requirement2.
Identification of issues, application of Knowledge/Concept relevant to the assignment and to the requirement in the written answer
Quality(grammatically correct and complete,meaningful andRelevant statements)of the answers
NOTE: Answers to requirements 1 and 2 is to be on the same page, in word format, 1.15 space, 3 CM borders, and 12 font size Times New Roman.