A/B and multivariate testing is an important part of determining what helps to drive conversions on a Web site.
For this assignment, review the following Web site:
WhichTestWon
Review three to five A/B tests or multivariate tests from this website and in a 1 - 2 page paper, respond to the following:
What were the characteristics of each test?
In your opinion, which test stood out the most?
Which tests had the most and least conversion improvements?
Which tests did you think were winners? Were your perceptions correct?
Support your statements with appropriate examples and scholarly references.