A written positioning statement that identifies your


Select a new product or service (Toyota's Fifi like Chevy) that will be launched by either an existing organization or one you will create.

Write a 350 or more word paper explaining the following headings:

• A written positioning statement that identifies:

o Your organization's product/service
o Your target market
o How your product solves the target market's needs
o What makes your organization different from its competition

Include at least One sources of research that support your analysis;

Format your paper consistent with APA guidelines.

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Marketing Management: A written positioning statement that identifies your
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