A womens health clinic has recognized the need to segment


1. As a compensation analysis for an insurance company in Hartford, Connecticut, define the relevant labor market for insurance claims adjusters and for data entry clerks. Please provide support for your answer

2. A women’s health clinic has recognized the need to segment its market. Identify three bases by which this clinic might segment the female market, and identify the manner in which the “product” component of the marketing mix would change in light of the segmentation base used.?

3. Which process of influencing performance determinants would be related to human resources and relations?

a. Performance management and goal setting programs

b. Cost reduction programs

c. Organizational learning

d. Quality of worklife programs

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