Bobble baby has been a market leader for infant and toddler health products for nearly 45 years. They are planning to introduce a face cream for teenagers. However, they need to understand the market for the same. They will be employing data collection methods. The marketing department needs to decide on the right methods.
a. What benefits would interview technique offer them?
b. What limitations of focus group method should they keep in mind should they decide to use it. How to discribe the answer?