A useful tool in gathering information about the competitive environment to establish a grand strategy is the SWOT analysis. SWOT is an acronym for (internal) strengths, weaknesses, (external) opportunities and threats. This summary analysis provides the strategist with key information and a realistic assessment and understanding of both the internal and external environments the organization exists in. This exercise will provide you the opportunity to test your knowledge of SWOT analysis.
Select a franchise of your choice. Conduct a SWOT analysis framework on the franchise (i.e. Anytime Fitness, Supercuts, Dunkin’ Donuts, Five Guys, Panera etc.).