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a useful matrix for acquisitions is ansoff matrix

A useful matrix for acquisitions is Ansoff Matrix (business strategy knowledge)

Ansoff product/market growth strategies model is a framework for the creation of strategic options an organisation could pursue. It is principally aimed at generating strategic options to provide growth for an organisation.

Existing Product

New Product / Service

Existing Market

Market

Penetration

Product / Service

Development

New Market

Market Development

Diversification

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