A typical argument in Operations and Supply Chain is Sales saying to Operations, "Why don't you make what we sell?" Operations is often responding with "Well why don't you sell what we made, after all you forecasted it?" And Sales then responds with "Well the customer changed their mind, and besides, things always change all the time and no forecast is 100% accurate" So how then, can we use and manage forecasting ina way that breaks this endless cycle of both sides yelling at each other? Tell me what you think, why, and the impact of your thoughts