A tv program has a rating of 176 with approximately 1096, Marketing Management

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A tv program has a rating of 176 with approximately 1096

Question: A TV program has a rating of 17.6. With approximately 109.6 million television households in the United States as of 2005, what is that program's CPM if a 30- second commercial costs $600,000? Now assume that an advertiser's target audience consists only of people ages 25 to 54, which constitutes 62 percent of the program's total audience. What is the CPM-TM in this case?

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Marketing Management: A tv program has a rating of 176 with approximately 1096

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