A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a great starting point to performing a strategic assessment for a company. For this discussion, select either Southwest Airlines or Subway and describe at least two strengths/weaknesses and opportunities/threats. Based on your analysis, generate at least one possible strategic action to reduce risk, and at least one possible strategic action to capitalize on possibilities. Offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting.