Module Assessment Components
In the following pages, further details of each assessment component are presented along with expectations in relation to prior preparation and completion.
Assignment - SWOT Analysis of a Chosen Company
(Individual Assignment)
Learning Outcomes Accessed
The learning outcomes accessed are (i), (ii) and (iii) as presented on page 10 of this study guide.
Assignment Specification and Assessment Criteria
A SWOT analysis is to be written on an organisation that you will be choosing for your Marketing Plan in Assignment 2.
The organisation can be either a domestic or an International company supplying products or services.
Suggested table of contents:
1. Introduction
2. Background of organisation
(e.g. current operations, product/service offering, positioning, markets, financial situation, distribution networks etc)
3. Competitor analysis (brief overview of the main direct/indirect competitors)
4. SWOT Analysis
a) SWOT analysis table - draw a table and please specify at least 5 points in each quadrant (note: opportunities should be about external environment rather the actions that a company should take)
b) Explanation and discussion of SWOT Analysis Elements (based on 4 a), you should use some data to support your discussion.
Note: Please do not use Any Models in this section ie Porter's Five Forces, Positioning Maps).
5. Conclusion
6. References
7. Appendices (if any)