Question: A survey of 613 representative people within your current area indicates that they plan to spend a total of $2,135 on your products next year. You are considering expansion to a new city with 2.1 million people.
a. Find the average expenditure per person based on the survey of your current area.
b. If you can gain the same market presence in the new city that you have in your current area, what annual sales level do you expect?
c. If you expect to gain in the new city only 60% of the market presence in your current area, what annual sales level do you expect?