A sound promotion policy is important list the, Marketing Management

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A sound promotion policy is important list the

Select three (3) out of the five (5) discussion questions presented on pages 302 and 303 of your textbook. Answer your chosen questions, and justify your answers.

1. A sound promotion policy is important. List the characteristics necessary for an effective promotion policy.

2. Compare and contrast a closed internal recruitment system with an open internal recruitment system.

3. What information should be included in the targeted internal communication message?

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