a. Select a print, broadcast, or online source of global, national, or local news.
b. Use this publication to select a current (within the past 6 weeks) news story or series of related articles of interest to you.
c. Submit a 1-2 page summary of your news story, as well as a link to the story. Your summary should include at least three (3) of the marketing concepts. Be sure to include an accurate, succinct explanation of each marketing concept in general and, more specifically, an analysis of how these marketing concepts apply to the news story.