A Secondary Data research proposal Which focuses only on a few banks in the UK1200 word Count Research question:Customer Loyalty to brands in the retail banking industry Structure:
1. Your research question.
2. The theory and literature review underpinning your empirical work, covering the following.
The theory used in your project and the relevant parts of the module.
What literature you are reviewing and how it contributes to your research question. You might want to consider areas such as additional readings on theory, policy relevance, debates and existing findings.
3. Description of your empirical analysis, which might include the following.
Description of your research method and data used.
A reflection about how your empirical analysis contributes to answering your research question.
A brief example of preliminary findings, such as reflections on a pilot interview, a piece of evidence about a case study or the results of a regression equation.